It starts with an idea for your brand. You want everyone to know your company's name. Your employees need to have cohesive uniforms with the company logo. But you can't get ahold of the artist who drew your logo. What is this Vector that people keep talking about? If all you have is a 1000X1000 pixel JPG of your logo, but your screen printer needs it in curves what do you do? What is the difference between the two? Some decorators will charge you an artwork fee to convert your logo into a vector they can use. If you are like some companies, you might have drawn yourself by hand, or using the paint software on your computer. Sometimes, the artist you hired will include a Vector of your logo. No matter what your situation, have no fear! Arizona Cap Company is here to explain the difference! A JPG, PNG, or Bitmap is made up of lots of little squares of color to create the image. That is why it looks pixelated when you zoom in. And this is also why it isn't useable for decorators. A Vector image is made up of just CURVES! There are small nodes that can be adjusted, made into straight or curved lines, and placed in high or low concentrations to make the shapes you need. No matter how close you zoom in, the images will still be clear. The nature of a vector is what gives an artist and decorator's freedom to make minor or significant changes to perfect your logo. Now, how does someone make a bitmap into curves?
As a Decorator, we take those Bitmap images and run them through trace software. Sometimes, this works wonders and we have a perfectly curved and beautiful logo. Other times, we need to clean it up a little. This means we manually adjust the nodes to make it looks crisp, so it doesn't have any little pieces that stick out in odd directions. If the resolution of the bitmap image is too low, or the contrast of colors in the image is insufficient, we may be unable to make any usable artwork out of it and the artwork will need to be redrawn from scratch. We then must do color separations. Each color of your logo must be separated and grouped. Meaning if you have a small part of your logo that is blue, and the text of your logo the same blue, they must be pulled away from the other colors and grouped. After that grouping is done, each color then must be changed to true black and printed on a clear film that will be "burned" onto a mesh screen. The burning process is accomplished by exposing the emulsion covered mesh to intense UV light. The black images on the film cover portions of the mesh, so that it stays soft and will wash away with water leaving a perfect stencil of the film. The screen is then rinsed, dried, and put on the printing press to be used for making your apparel.
The process is not dissimilar to what would be done for embroidery. Rather than being color-separated, we would run the vectorized logo through another piece of software that creates a digitized stitch file for our embroidery machine to read. We do the same cleanup and adjusting in that digitizing software that we do in the original trace of your bitmapped logo. We want to make sure that it sews out cleanly and is perfect for your needs. We then must match the color of thread to each color in your logo. After all of this, we run a test to ensure that everything runs smoothly. The process of taking your logo from a simple JPG to decorated apparel has a lot of little steps that all must be done correctly. With Arizona Cap Company on your side, you can rest assured that your company's name will be seen and remembered.